The cord-cutting movement is not limited to consumer cable
and Netflix. As Voice over Internet Protocol communication matures and as
high-speed Internet becomes cheap and ubiquitous, an increasing number of
businesses are ditching conventional landlines and jumping to VoIP phone
business. The hype makes it sound more flexible, more full-featured, and best
of all, significantly cheaper than placing your calls through traditional
telephone service providers. But is VoIP phone business really all it is hyped
up to be? Are the potential pitfalls worth the potential monetary payoffs? This
article will walk you through the basics, discuss the pros and cons.
Generally, things are pretty simple if you are looking for a
hosted service. Many of the top VoIP providers handle all the heavy lifting
offsite, delivering calls to your phones and software clients without much
hassle, especially if you use phones that are plug-and-play certified for the
service in question. The majority requires no additional on-site hardware aside
from those phones; at most, you might need to find a space for a small box of
hardware somewhere on-site. In contrast, maintaining a self-hosted, on-site
VoIP system requires a bit more work. You need an IP-based private branch
exchange a VoIP-friendly version of the PBX phone systems that many offices use
to route your calls to the appropriate phones on your network, as well as a
device called a PSTN gateway. The PSTN gateway sits between the IP-PBX software
and the analog signals of the public switched telephone
network, converting calls to and from digital signals as necessary.
No matter which option you choose, typically you can handle
the basic settings for your phone lines or extensions over the phone, while
tweaking more advanced options requires diving into your provider's online
account interface. Depending on the size of your company and the infrastructure
you already have in place, jumping on the VoIP bandwagon could cost your
company next to nothing, or it could entail significant up-front costs. If your
Internet service provider has a bandwidth cap in place, you should take that
into consideration as well. Most VoIP service providers use the high-quality
G.711 codec for VoIP communications,
which consumes 64kb of data every second you talk. In reality, even a large
number of people should be able to chat it up on VoIP without having to worry
about hitting bandwidth caps, but you'll want to keep close tabs on your data
usage to avoid exceeding that cap.
Finally, even if you subscribe to a cloud-based hosted VoIP
service, you will need to make sure your phones can communicate over VoIP. Most
VoIP systems use session-initiation protocol technology to assign each phone or
VoIP software client a specific address; that is how the IP-PBX routes calls to
specific lines.
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